Ventura is the mothership for
Patagonia and I couldn't help but visit their retail shop, which is housed on the site of
Yvon Chouinard's original workshop for
Great Pacific Iron Works (his climbing hardware outfit that started his outdoor gear career). Luckily I forgot my wallet and walked away with a handful of free stickers and not a bag full of expensive gear. The "Live Simply" sticker pegs me pretty darn well, especially since it is Patagonia.
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